Cube raises US$3.7 million to help leading brands grow faster online

The largest and most successful consumer goods companies in the world are constantly innovating and adapting to changing consumer trends and preferences. 

In doing so, they rely on millions of worth of market data and insights from different providers to answer decision-driving questions, such as “What is our market share?” or “Which promotions and bundles work best”, or even “Who is buying from us and competitors?”

The players who can answer those questions with precision and confidence become incredibly valuable partners, as these are the answers that drive brand positioning and strategic decisions that directly affect brands’ topline tomorrow. This is where Cube comes in.

The online world is an entirely different ballgame to brick-and-mortar shopping aisles

While offline channels are relatively well served by legacy market share data vendors, the advent of e-commerce has introduced a whole new set of challenges for the creation of market intelligence. 

In the digital world, prices, promotions, and positioning can be changed with a simple click in the back-end, creating data that is not only fragmented, but also constantly in flux. Furthermore, the multitude of engagement and distribution channels across e-commerce, social commerce, and agentic commerce (in the not-so-distant future), further complicates the gargantuan task of capturing, aggregating, and processing data in a systematic fashion.

Cube’s secret sauce lies in its sophisticated AI-enabled product tagging methodology and algorithms, which allows them to turn large volumes of unclean data into structured, decision-ready insights, the type that key decision-makers depend on during their regular strategy meetings. 

Cube already works with more than 20 enterprise customers, including global consumer goods leaders, internet platforms, and investment firms. The accuracy and granularity of market data and insights speak for the quality of their product and lend credence to their position as a  thought leader in markets such as Southeast Asia and beyond.

Why we invested

We’re proud to have led the $3.7M Series A round into Cube, joined by M Venture Partners, and building on the continued support of existing backers Wavemaker Partners and GHARAGE Ventures. 

With team members spread across over 10 countries in Southeast Asia and beyond, Cube’s revenue has more than doubled annually since its founding in 2022. 

From our very first meeting with the founders, Simon and Sarab, we felt their unwavering dedication to a very tangible problem in the market that they experienced first hand in large beauty and e-commerce giants. The co-founding team’s domain expertise and clarity of vision is evidenced by the differentiated and best-in-class product that Cube offers to the market.

Strategic fit with Betatron

Betatron invested to fund Cube’s ambitions to expand category coverage and product offerings to better serve their loyal base of blue-chip customers. With a long-standing presence in Hong Kong, Betatron will also support Cube in the company’s strategic geographic expansion into the region by serving many of the largest multinational corporations headquartered in the city.